Category: "Marketing, Sales"
Conducting Market Research
Research is a vital tool to assist any individual in a management position in decision-making. There is nothing better than being 100% certain that you have made the right decision on a critical matter within your business.
Ideally, decisions would be made on the basis of evidence thoughtfully and appropriately gathered. The more important the decisions [...]
10 Keys to growing your Sales
Business Challenge
While business opportunities have never been more plentiful, competition has never been tougher. Shareholders too want increasing returns and customers expect better service and quality at more competitive prices.
How do we respond to these challenges?
Forthcoming editions will review the 10 Keys to Growing Your Sales to identify some fundamental and practical ways sales [...]
How to build your BRAND
If you asked anyone who knows me what my passion in life is, they’ll tell you that it’s branding. I feel so strongly about entrepreneurs building a strong and positive brand for their business, that I regularly forget that not everyone is a client of mine, and I’ll often be heard criticizing someone’s logo, slogan [...]
Filed in "Editorials, Marketing, Sales | Read More...Marketing your Business
We may hate being told how to run our business based on text book theories, but when it comes to Marketing, there are a few basic guidelines that will work for us if we adapt these creatively.
I was taught – many years ago – about the 4 P’s of Marketing.
Over the years, I’ve added a [...]
The 4 Ps of sustainable service success
Clichés such as delivering excellent client services, delighting customers and exceeding client expectations are no longer valid unless they are able to ensure tangible results for clients. This is according to Vanessa Bluen, Manager of the Consultant Powerhouse, which conducts training for sales and support teams.
Bluen has devised the ‘4Ps of sustainable service success’. Four [...]
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