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What needs to change to improve sales performance?

by Richard Marinus
Role of The Sales Manager in facilitating an improvement in sales performance.
In many instances today it is rare for any company to offer a
product or service vastly superior to that of its competitors.
Rather, we tend to find homogenous products leading to
intense “red-hot” competition, and consequently companies
need to build superior sales teams to compete [...]

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Effective Public Relations

by Cheryl Reynolds
The definition of Public Relations can be defined as: “a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance”. Personally, I find this incredibly boring and could not imagine our local PR guru, Michelle [...]

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What needs to change to improve sales performance?

By Richard Marinus
Our second editorial highlighted the importance of behavioural fit in the sales role and the need to manage internal and external perceptions regarding competitiveness.
This time we focus on improving sales performance through developing sales skills and monitoring the priority and
effectiveness of the activities of your sales team.
Where do we begin?
Identify and match the [...]

Filed in "Marketing, Sales | Read More...

Improve sales performance?

By Richard Marinus
What needs to change to improve sales performance?
Our first editorial introduced an assessment tool to help identify the factors that are contributing to an detracting from sales performance. Once completed, the tool will illustrate visually the developmental or opportunity areas that need most attention and that potentially contribute the biggest incremental improvement in [...]

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Understanding your target market

By Cheryl Reynolds
So you’re ready to start advertising in the local media. Or are you? Don’t make the mistake of marketing your product or service before you’ve defined your customer or client. If you do, you’re just throwing your marketing budget (money!) away.
Contrary to popular belief, marketing isn’t just a matter of placing ads. It [...]

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