Business Link

The Social Media phenomenon

Fun and free marketing OR fruitless fad?
by Michelle Hardy-Berrington
Whether you’re a Facebook-addict or believe that it’s just a passing trend, social media is here to stay according to marketing experts.
To clarify the difference between social media and the traditional media, social media is mass communication on a social, informal level that differs from conventional mass [...]

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Avoid being virtually mugged

by Michelle Hardy-Berrington
Cyberspace has become a happy hunting ground for a variety of criminals, and both companies and individuals are at risk. Here is how to stop yourself getting virtually mugged – or your company bank accounts raided.
Types of Internet fraud
Phishing is the most common type of online fraud. Criminals send an email that appears [...]

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Putting technology to work

by Michelle Hardy-Berrington
There are two costs to technology – one of owning it, and the second of not having it.
With the right technology, your business will remain competitive. But, it is as easy to invest in the wrong technology as it is to over-capitalise. That risk has to be weighted against the possibility of losing [...]

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Real broadband = real business

Vast opportunities for improving efficiencies, reducing costs and developing new business are being opened up with the arrival of competition in the supply of Internet connectivity to South Africa – and the rest of the continent.
Locally, Telkom’s stronghold on bandwidth will be loosened through the commissioning of the Seacom undersea cable linking South Africa and [...]

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Can you trust your data?

by Brenda Scholtz
In a global and increasingly competitive market, organisations are driven by information and the search for ways to transform data into true knowledge is critical to a business’s success. However, there is also a shortage of good IT staff worldwide, and this problem is compounded in South Africa due to the brain drain [...]

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