The Eastern Cape & Garden Route Business to Business Publication

Advertising – it is subjective

by Claire Warneke
What are advertisers trying to achieve when they put together an advert? Do they want to create extreme annoyance, disgust or a warm fuzzy feeling in their customers?
It’s very difficult to develop one advert that appeals to an entire market. Background, level of education, position in life and sense of humour will all [...]

Stave off the recession…

…with advertising & branding

In tough financial times, marketing is often the first budget to be sacrificed.
This could be a costly mistake. A McGraw- Hill study during the world’s last serious
recession in the early 1980s found that companies which did not cut their advertising budgets in the year before and the first two years after the [...]